Executive Creative Director Rob Hartmann from Publicis approached me recently to create a very special campaign for Victorinox Pocketknife. As advertising on social media is restricted and knifes are considered weapons - Victorinox can't create any advertising related to their legendary product. Publicis Creative Impact session came up with a new idea for the problem - remove the knife in all shots....
With countless hours of patient roto and paint, a team of great people created short notice the VFX for the shot.
Agency: Publicis Zurich
Production: Prodigious Studio
Director/ Supervisor: Matteo Attanasio
Paint: Claudio Antonelli
Post: Ian Oggenfuss