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VFX Creation for Victorinox & Publicis

Executive Creative Director Rob Hartmann from Publicis approached me recently to create a very special campaign for Victorinox Pocketknife. As advertising on social media is restricted and knifes are considered weapons - Victorinox can't create any advertising related to their legendary product. Publicis Creative Impact session came up with a new idea for the problem - remove the knife in all shots....

With countless hours of patient roto and paint, a team of great people created short notice the VFX for the shot.

Agency: Publicis Zurich

Production: Prodigious Studio

Director/ Supervisor: Matteo Attanasio

Paint: Claudio Antonelli

Post: Ian Oggenfuss


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